Similar to banner ads but usually text only, link exchanges allow smaller sites to share or redirect visitors to other related, but not competitive, web sites. It is an inexpensive way to bring additional visitors to your site.
 

• Webring.com - A community of interlinked sites organized into “rings” or groups of related sites.

• Include cross links with related complementary sites. Win-win offer. Just go to a related site, email the webmaster with an exchange offer and a link to your site.

• Form a link consortium. Join links for related sites into a single link page with all sites listed and which is displayed on all the sites.